Mercaz Hasefer in Argentina, the largest frum bookstore in the country, was packed with shoppers during their annual Hei Teves sale.
People from all backgrounds and communities come to buy seforim in the store which is owned by the Nacca family, as they offer all types of Judaic books in Spanish and Hebrew.
“Even though they sell all types of books there, it’s pretty amazing to see how the chassidus seforim are sold to non-Chabad people too, including Litvish, Sefaradi, and different chasidish communities,” one shopper said.
“It really feels like a Shlichus of Hafotzas Hamayanos.”
Love my Argentinians 😍🇦🇷