Luxury Watch Sellers in Florida Teach Secrets of the Trade

By Libby Herz

“I don’t think our lives will ever be the same,” says Ari, a husband and father of two. Ari earned $10,000 this month and has been earning that consistently since learning trade secrets at the Tamir Education School of Trade (TEST) 5 short months ago.

TEST was established by Ziv Tamir and his wife Nitzy, co-owners of Rocks on Clocks (RocksOnClocks.com), an online seller of preowned and new-unused watches like Rolex, Patek, and AP as well as signed jewelry like Cartier Love Brace and GIA certified diamonds.

Ziv Tamir’s great-grandfather ran a trade school in his native country of Yemen which gave Ziv the idea to do the same in the USA.

TEST teaches students the insider secrets of buying, selling, and trading luxury watches, diamonds, and jewelry. “We teach everything from how to open a business, become an entrepreneur, and how to think in a certain way,” says Tamir.

The program is an international web-based program with an option to learn in person out of Miami, New York, Los Angeles, or Montreal offices.

Students of the program range from 16-year-olds who need guidance, to middle-aged parents in dead-end jobs, to men in Kollel and students in university, to professionals looking for a side hustle and ultra successful entrepreneurs and business people looking for a hobby or another stream of income. They are taught how to find leads and close a sale.

The program is open for men and women of all ages.

“They learn through working,” says Tamir, who was honored with his wife with the “Lubavitch Educational Center’s Founders Award” in 2013.

The couple has also been awarded a full-ride Dean’s Merit scholarship at the University of Miami School of Law.

Students of TEST see consistent results, he says. Yaakov, a young father of three who participated, said: “You can make 4k in one day. In one month, I pulled in more than 30k. That’s 12k in one week.”

Tamir says he discussed the idea of the program with Rabbi Leibel Schapiro, Rosh Yeshiva Gedola of Greater Miami and Rabbi of Congregation Beis Menachem in Miami Beach, and Rabbi Schapiro said that he welcomes students of Test to call with questions relating to masser and halacha.

Rabbi Schapiro also pointed out that, “The Rambam says that teaching someone a trade is the highest level of tzedakah,” says Tamir.

Additionally, the program emphasizes the importance of Emunah and Bitachon in the business world, he says. Many parents entrust Tamir with their teenagers, knowing that their children will be in an atmosphere of emunah. Tamir encourages students to attend minyan and don tefillin on a daily basis.

One student was completely unobservant when he returned from duty in Iraq. Ten years later, he is fully observant, married with a family of his own, and successfully running his own business.

While most other dealers of luxury items teach trade secrets to only their close family members, Tamir is happy to share his background knowledge with all TEST students. “Ever since I became an expert in high-end watches,” he says, “I’ve wanted to teach others the business.” Students learn the trade of selling and trading watches, diamonds, and high-end jewelry.

Tamir is especially pleased when he has the opportunity to send referrals towards Jewish-owned businesses. “In response to the BDS movement,” he says, “We started something called BSD. It stands for ‘besiyata dishmaya’ (with Heaven’s help). The BSD movement focuses and promotes the idea of supporting Jewish businesses. So many people are happy to support BSD and to do business with honest, G-d fearing people.”

The program is actively involved in supporting and partnering up with Chabad houses around the world and encourage Shluchim around the world to reach out to discuss opportunities.