Today is Chof Beis Shevat, the 35th yahrzeit of Rebbetzin Chaya Mushka. The Rebbetzin was an incredibly private person who sacrificed her all for the benefit of the Chasidim and in turn the entire world.
Immediately upon returning from her levaya, the Rebbe asked Rabbi Krinsky to arrange for the establishing of a charitable organization–Keren Hachomesh–with a mandate to support women in need and various charitable causes related to Jewish women and girls. This was the only time the Rebbe founded a new organizational corporation outside of the three organizations established by the Frierdiker Rebbe.
The Rebbe would encourage donations in the amount of 470 (the numerical value of the Rebbetzin’s name) in order to perpetuate the Rebbetzins legacy.
Today, Keren Hachomesh is hosting an online fundraiser with a goal of $470,000.00 and thanks to a group of generous matchers all donations are being matched 2 – 1.
Heed the Rebbe’s call of TODAY.